Sales Management is perfect for those who want to learn how companies and markets operate both locally and globally. This programme aims to equip you with the skills necessary to become a capable manager or even to start your own successful business. Our curriculum covers key areas such as management, marketing, market research, communication, retail, and project management. The Sales Management specialisation is particularly aimed at preparing students to handle managerial roles in an international context.
Our graduates are well-prepared for diverse and impactful roles in various fields, including:

• Sales Management – Drive growth and build strong customer relationships
• Export/Import Management – Navigate global markets and optimise trade operations
• Marketing Departments – Lead innovative campaigns and strategies
• Marketing Research Firms – Analyse trends and insights to guide business decisions
• Communication Projects – Craft compelling messages and manage impactful communications
• International Business Projects – Oversee and execute projects with a global focus

Highlights:

• Integration of Theory and Practice: Our major emphasises a balance between theoretical knowledge and practical application.
• Case Studies and Interactive Management Games: These are integral parts of our teaching methodology, helping students to understand complex issues deeply.
• Compulsory Internships: In the fifth semester, students must complete an internship to enhance their employability.
• Preferred companies for internships include Škoda Auto a.s. and other partner companies, as well as foreign companies, mainly within the Volkswagen Group. These internships are designed to provide hands-on experience and increase job prospects after graduation.
• Regular Industry Interaction: Courses include frequent meetings with industry experts to provide insights into real-world challenges and solutions.

Are you passionate about staying updated on the latest trends in purchasing, production, logistics, and quality management, especially within the automotive industry? By choosing our Logistics and Quality Management major, you will gain practical skills and industry insights to excel in various roles within the automotive, electrical, and mechanical engineering industries, both in the Czech Republic and internationally. This is a unique opportunity as you will access courses taught by Škoda Auto a.s. managers and experts in the industry.
As a graduate, you'll be ready to take on pivotal roles across various industries, including:

• Purchasing Coordinator/Manager – Drive efficient procurement processes and supplier relationships
• Quality Coordinator/Manager – Ensure top-tier product standards and continuous improvement
• Production Coordinator/Manager – Oversee production flows and optimise manufacturing efficiency
• Logistics, Warehousing, and Transport Coordinator/Manager – Manage seamless supply chains from warehouse to delivery
• Project Manager – Lead and execute projects that deliver results on time and within budget

Step into leadership roles where your skills will streamline operations and contribute to business success!

Highlights:

• Practical Focus: This major is closely linked to real-world practice, with students actively involved in projects related to purchasing, production, logistics, and quality management.
• Industry Collaboration: Developed in collaboration with Škoda Auto a.s., leading Czech automakers, to meet the specific requirements of the automotive industry.
• Compulsory internship: The fifth semester includes a compulsory internship, often at Škoda Auto a.s. or partner companies, both locally and abroad, enhancing employment prospects.
• Recognition: Benefit from Škoda Auto a.s.'s expertise and award-winning logistics system, recognised as the best European logistics project of the year.
• Expert Faculty: Learn from experienced faculty members who are actively engaged in teaching, research, and practical projects for industrial companies.

Unlock Global Opportunities with a degree majoring in Purchasing Management!

Step into an industry with limitless growth potential. By choosing to major in Purchasing Management, you'll master the art of strategic purchasing decisions, learn the nuances of successful negotiations, and stay ahead of the latest trends in international trade.

Discover the intricacies of B2B relationships, and gain expertise in logistics and project management—all critical skills that will set you apart in the global marketplace. Our comprehensive curriculum covers essential subjects that prepare you for success in the purchasing and procurement field. Key areas of study include:

• Organisational Buying Decision Process – Understand how businesses make strategic purchasing choices
• Advanced Purchasing Strategies – Dive deep into critical aspects of procurement
• B2B Marketing – Master the art of marketing and relationship-building between businesses
• Process-Driven Management – Learn the fundamentals of efficient management processes
• Financial Analysis – Gain the skills to assess financial data and make informed decisions

Prepare for a dynamic career where your decisions drive business success and shape the future of international commerce!
As a graduate, you'll be equipped to pursue a range of exciting and in-demand roles, including:

• Buyer – Make strategic purchasing decisions that drive business success
• Purchasing Specialist – Optimise procurement processes and add value to any organization
• Value Stream Specialist – Streamline operations and enhance supply chain efficiency
• Vendor Management Specialist – Build strong relationships and negotiate with top suppliers

Highlights:

• This major bridges theory and practice like never before. Engage in dynamic case studies, interactive management games, and realistic simulations of purchasing meetings right in the classroom.
• Students benefit from regular interactions with industry experts through lectures, workshops, and hands-on practice. A compulsory internship, integrated into the study plan, provides real-world experience in top organisations. Many students complete their internships in the purchasing departments of Škoda Auto or other partner companies, including international placements within the Volkswagen Group, supported by the Erasmus+ program.
• Prepare to excel with a blend of academic rigor and practical experience that sets you up for success in the global marketplace!

With a major of industrial engineering (IE) from Albstadt-Sigmaringen University (ASU), we offer one of the top majors in IE from Germany. We are pleased to acknowledge the outcomes of the most prestigious and largest German university ranking (CHE-Ranking 2023/24), where the BSc in IE from ASU secured the second position out of nearly 140 programme offerings in IE.

As a graduate with a bachelor’s degree majoring in IE, you will play a crucial role at the interfaces of business, technology, and information technology. With an international and interdisciplinary educational background, you will possess knowledge in the fields of engineering, business management, and information technology. This versatility will make graduates like you key players in many industries.

Typical tasks of industrial engineers can be diverse and include, for example:

• Process Optimisation: Industrial engineers analyse operational processes and identify opportunities for efficiency improvement and cost reduction.
• Project Management: They can lead projects encompassing both technical and economic aspects.
• Supply Chain Management: Planning and controlling supply chains are areas where industrial engineers are active.
• Quality Management: Ensuring product and process quality is a significant aspect of their work.
• Technology Transfer: Industrial engineers assist companies in implementing new technologies and integrating them into their business processes.

Highlights:

• The high flexibility to specialise in your area of interest will prepare you for a career in various international sectors, including manufacturing, the service industry, logistics, consulting, information technology, and many others. The ability of IE graduates to address both technical and management challenges has contributed to the enduring success story of industrial engineers in different economic sectors.
• It includes practical, industry-relevant skills, preparing you for real-world challenges and expectations. Learning from German industry leaders during a paid one semester internship offers insights into German work culture, communication styles, and business etiquette, which will be valuable for you entering a global workforce.
• If you want to specialise in IE, you should have an interest in both natural sciences and technology as well as business management.